“Higher talent fees are going to stay for some time. “Every recent film has seen a loss of anywhere close to 40-50% of their cost of production, not being able to recover (the costs) because theatricals have been a blowback,” Taurani said.ĭespite losses at the box office, big stars take home 55-60% of profits and a fixed income, analysts say. The recent releases headlined by big names have disappointed the critics and the audience to such an extent that even the production costs couldn’t be recovered. Even the smaller films which don't feature big stars or directors, who are trying to look for the direct-to-streaming route, are being asked to go the theatrical route and then come back to streaming.”Įlara Capital’s senior VP - research analyst, Karan Taurani told Business Insider India that currently around 90-95% of Bollywood movies are pre-sold with a few clauses. Sharing how the approach might change, Gautam Jain, partner at Ormax Media said, “There would be stronger linkages with box office performance now. Experts believe that streaming platforms and TV channels might get choosy with the movies they acquire and cut back on spending hefty monies. However, after consecutive flops, Bollywood’s movies might lose their lustre with bidders, hurting table profits. Table profits refers to the large chunk of revenue that Bollywood makes from the sale of digital streaming, satellite broadcast rights and merchandise before the movie is even released in the theatres. Bollywood’s recent big-budget releases like Lal Singh Chaddha, Shamshera, Prithviraj Chauhan and Ek Villain Returns have disappointed the audience, but the industry has always had its table profits to fall back on.
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